Who is Market Force Information?
Market Force Information is
the leading customer experience information and insights partner for
multi-location businesses. Through our network of independent contractors, we
provide our clients with insight into the experience their customers encounter.
This information helps clients implement strategies and training programs to
improve their customer experience.
What is mystery shopping? A type of market research, it is a
standard and common business practice where service evaluations are made
without the store’s personnel being aware that they are being “shopped”.
Mystery shopping provides information about client-established customer service
standards. This information then allows companies to adjust training and award
bonuses that help turn their service vision into reality. Good customer service
benefits us all.
What does a mystery shopper do? Anonymous “shoppers” pose as
ordinary customers and evaluate the business based on service, cleanliness,
food quality and other factors that the client may require. As a part-time
Independent Contractor (not an employee), you would receive complete guidelines
for each shop that you choose to accept. Average shop time is between 1 and 2
What kind of “shops” might I do? We shop a variety of retail
shops including gasoline stations, fast food establishments, sit-down
restaurants, drug stores, computer stores, warehouse clubs, wireless telephone
providers, bookstores, etc.
What do I get paid? For many shops you will be paid a fee to
compensate you for completing our service questionnaire and for other shops you
make a reimbursable purchase of a meal. Shoppers are paid once a month either
by check or direct deposit, for all approved shops completed in the prior
calendar month. Fees are paid only for reports acceptable to our clients.
What are the requirements for being a mystery shopper? You must
be at least 20 years old and have a minimum of a high school education. You
need excellent observational skills and must be very detail oriented. Most
shops require a digital watch that displays seconds or a stopwatch for timing
the store’s service. Access to a computer is required and high-speed access is
highly recommended. A digital camera is necessary for higher paying audit-type
Does Market Force Information need/use more than one shopper in my area?
Yes, we do. To maintain the confidentiality of our mystery shoppers, we must
rotate shoppers on a regular and routine basis.
What is the process for receiving shops? Once your submission
is approved, you will receive a password and the address of our Shopper Website
where you decide and choose the shops you are interested in completing. When a
shop is accepted, you then choose from a range of dates when to perform your
shop. Accepting a shop means you are committed to completing the shop during
the time frame that you choose. You are responsible for printing, from our
website, the CPI, guidelines and a specific questionnaire for each shop. A
thorough review of the guidelines is required prior to performing and
completing the shop. After each shop, you simply report the results on-line, in
most cases, and forward us your shop documentation (receipt or business card)
and your Contractor Payment Invoice (CPI) for payment.
Security and your Social Security or Social Insurance Number:
Your information is collected via a secure web environment and there is a link
to our Privacy Statement next to the SSN box on the form. If you note the URL
in your web browser after you entered this website, you will see that we
immediately redirect you to a secured server and you will see 'https' in the
URL - a sign that you are on a secured server. If you are still uncomfortable
giving us your SSN on-line, we also accept packets via fax. You may e-mail
ShopRecruit@marketforce.com, an autoresponder, to receive an immediate
electronic copy of the paperwork that may be faxed back.
Do not enter a SSN other than your true and valid SSN; identity theft is a
crime. This number is used for payroll purposes and will be reported to the IRS
when your annual earnings exceed a certain amount.
Once you have received my submission, what is next? Our staff
personally reviews all submissions to ensure you meet our criteria. We process
as quickly as possible, but it may take up to 48 hours. Approved Shoppers will
receive an e-mail with your Shopper ID number and further information. Please
make sure that your ISP or computer does not filter out our e-mail address. If
you have not heard from us within 3 business days, please e-mail
HelpDesk@marketforce.com for an update.